Does reward programs for employees really create the motivation?
What could ensure total loyalty from any employee?
Is it above market median pay, liberal
benefits, fancy perquisites, accelerated career, or robust recognition
opportunities?
Having
a sound reward plan, is no guarantee for
eliciting employee’s loyalty and serve as a passport to superior performance.
The employee reward plans can at best achieve short-term
and purely a temporary correction in employee behaviour.
Reward
programs do not produce lasting changes in employee behaviour just as penalising
employee brings an impact which lasts only for
short periods. The positive impact of rewards lasts only for a few days just
like the swing and sting of cricket ball
which is lost once the shine fades away.
Employers
cannot aspire to secure a durable loyalty by rewarding the milestone
anniversaries with liberal monetary rewards. Long serving employees are not
committed to acknowledging with continuous contribution.
Acknowledging invokes positive feeling
which lasts till the recipient finds and
compares with some other
colleague who is perceived to have got
the reward undeservedly.
In one of the organisation
where I worked, the award selection committee strongly felt that the youth should be encouraged and the award should go to the junior most eligible contestant when there
was a tie with a very senior employee for
“employee of the year award” for smart
performance.
The decision of the committee turned out to be a
counter- productive act. Within one month, the same employee was sitting in an
exit interview with the manager.
The reason cited by him for his exit was that he
felt it to be fair to be given a pay raise after
having proved his capability as the top performer.
In his own assessment he deserved the raise and it would be only fair
for the current employer to meet the competitor’s offer.
The managers felt outraged about the whole approach of the employee and the bad effect it had on the reward itself.
The top management decided to scrap the entire award scheme.
The good intention of the management to reward
superior performance to get other employees to emulate the behaviour failed to
buy even temporary loyalty from the employee.
The unhappiness that
follows any disappointment drives the
person to behave entirely different and do
even untried things if possible to avoid any further disappointment.
Despondency and negative feelings arising out of
unfulfilled aspirations to win reward can
last longer. Announcement day of winners of various awards in organisations is the most stressful day, as it makes
employees who did not make it to feel
disappointed and sulk. Whoever lost would
not openly acknowledge or say that some other employee deserved to win. When someone loses, the immediate reaction is to even doubt or question the whole
system.
This is not any management team would expect to get
in return for rewarding an employee. There is always
a section of employees who perform
to their peak level despite absence of any reward.
The big question is whether rewards can ensure
better output from them? The answer is
negative.
The employees, who always look forward to getting a
reward, have higher anticipation. When their anticipation fails, it results in
huge disappointment and they become less productive. There is conclusive
evidence that people with anticipation to receive a reward for completing or
for just doing a task successfully,
simply do not perform at superior level when compared to those who work with no anticipation.
It is human nature to anticipate which makes employees work for the reward and makes
them deliver less as they work only in
the environment which fetches return
for doing something which is mainly the money.
The rewards destroy the inventive spirit of
employees. In an experiment conducted with consumer product designers, people
produced highly qualitative results when any reward was absent than when a huge
incentive was introduced.
Creative people are motivated to invent not because
of the drive to make money, but their urge to make the world better place to live in. They do not
work for getting the reward when
involved in an invention.
In general, management‘s belief that implementing
some form of reward for employees would
keep the motivation level up has been disproved many times over.
Rewards have the potential to create distortions in
pay and sabotage pay parity. Monetary incentive has the potential to create
inequality in employee’s total earnings.
Imagine a situation where a salesman gets a chance
windfall order, which brings huge incentive in one-quarter
and the way it can upset day to day rhythm of lifestyle.
Moreover, such windfall gains create
social tension in the family and friend circles due to temporarily inflated
lifestyle.
Normally the tendency of people is to go crazy with
spending when there are unexpected windfall gains only to regret it later for being unable to maintain the same style. Rewards end up
creating heart burns among peers and consequently attrition.
Telling an employee to behave in the most desired
way with the promise of a reward is not really very different from telling the
employee not to repeat a behaviour with the threat of discipline.
In an organisation that created a culture of
rewards for every action, the employee’s focal point is the reward itself than the task to be accomplished.
When the design of the reward is aimed to elicit or
encourage certain behaviour, that makes
the manager to become more calculative with the
subordinates and the feeling of being controlled is likely to assume punitive perception over time. Penalty and reward approach
thus belong to the same family.
Both sides end up having a negative overtone
because they are perceived as a calculated move.
An employee who had worked harder anticipating a
reward ends up feeling belittled which is as bad as being penalised.
The child in the person sulks and tells that “you
got cheated”. For any employee who worked extra hard, if the reward was not
forthcoming, the psychological effect is always depressing.
When the anticipation runs high for reward, it is
more depressing and demoralising from a miss-out.
The dilemma of reward or discipline is always
taunting every management. Managers are tempted to hire subordinates who are
more prone to comply and do things as per the manager’s demand and the manager
then rewards for compliance and expect a repeat behaviour.
This approach is no different from another type of
manager whose way is to find people who are doing something wrong and
disciplining them with hope to stop that behaviour. Both categories of managers
live in a paradigm of their own. Either is not the correct approach as both are
perceived as controlling.
When questioned about not nominating any employee of his team
,quarter after quarter, the manager’s justification that he would not nominate anyone for any
award because he was not hitting his target and earning his incentive.
read the full book in amazon: The Invisible hand-How to reward employees without killing the motivation of others.
Comments
Post a Comment