Managing change and people in organizations

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Culture and work ethics In a culture where collectivism is valued people respect social acceptance than that of individual excellence. They value the group needs of cohesion. They work as one team.This is the case with most African nations. Collectivism  emphasises on  collaborative execution of  tasks, and focuses  on what people have in common. Individualism is focused on  engagement in competitive tasks and the  emphasis is on making  the individual distinct. In general in culture which puts importance  on agreeing on social norms and jobs are interdependent, collectivism is preponderant, whereas in stratified cultures  where affluence, independence, and differences are emphasized, individualism is preponderant The culture of the so called affluent society like United States is individualism, always forcing everyone  to exhibit  the “American dream”. Every new generation of Americans is taught to strive individually for a better quality of life and a higher stan